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Project case study (STAR)
NDA: Specialty Launch Enablement
Confidential launch curriculum for specialty reps — public case study shows outcomes only; titles and artifacts are redacted.
Mar 1, 2024
SalesPharmaNDALaunch
Category
Sales Enablement
Visibility
Public
Portfolio reach
0 views
Published
28 months ago
Impact & Results
640
Learners Reached
97%
Completion Rate
Ahead of PDUFA
certification timeline
97%
rep completion
>benchmark
field readiness score
0 findings
compliance review
Freelance Instructional Designer
Designer Role
Sales Enablement
Category
Step 1 — The Situation
Reps needed deep product fluency without leaking confidential competitive intelligence.
Step 2 — The Task
As a Freelance Instructional Designer, I led the end-to-end design and development of this project — from discovery and needs analysis through final delivery and implementation support.
Step 4 — The Solution
Tiered access: foundational modules for all, then gated deep-dives with legal-approved language only.
Step 5 — The Impact
Certification completed ahead of PDUFA date; field readiness score exceeded internal benchmark.
Tools Used
SeismicSalesforceStoryline 360
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