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Maya OkonkwoI design learning that sticks — short on theory, long on application.

@mayaokonkwo

Available for work
Atlanta, GA · Remote-first

I design learning that sticks — short on theory, long on application. 12 years building SCORM, microlearning, and blended programs for healthcare, fintech, and public sector teams. I write the storyboard, build it in Storyline or Rise, measure what changed, and iterate.

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12+ years experience
Usually replies within a day
8
Projects
6
Courses
16.3K
Views
Atlanta, GA · Remote-first
12+ years experience
Usually replies within a day

Expertise

Articulate Storyline 360Articulate RiseAdobe CaptivatexAPI / cmi5SCORM 1.2 / 2004ADDIE / SAM / LLAMA

Achievements & Credentials

Maya Okonkwo's avatar
Maya OkonkwoI design learning that sticks — short on theory, long on application.

@mayaokonkwo

Available for work

I design learning that sticks — short on theory, long on application. 12 years building SCORM, microlearning, and blended programs for healthcare, fintech, and public sector teams. I write the storyboard, build it in Storyline or Rise, measure what changed, and iterate.

Atlanta, GA · Remote-first
12+ years experience
Hire MeDownload Resume
Usually replies within a day
Back to featured work
Pilot Mode: First-90-Days SaaS Onboarding
Projectdraft

Project case study (STAR)

Pilot Mode: First-90-Days SaaS Onboarding

A 90-day onboarding for new AEs that cut attrition by 71% and time-to-first-deal from 88 → 47 days.

Nov 4, 2024
1.1K views
BlendedOnboardingSales enablement
Category
Software onboarding
Visibility
Public
Portfolio reach
1.1K views
Published
23 months ago
Back to featured work

Impact & Results

220
Learners Reached
−71%
90-day attrition
47 days
Time-to-first-deal (was 88)
4.8/5
New-hire NPS
0
Enablement headcount added
3 months
Project Duration
SAM
Methodology
Senior Instructional Designer
Designer Role
Software onboarding
Category

Step 1 — The Situation

A 220-person Series C analytics SaaS was losing 23% of new AEs in their first quarter. Exit interviews pointed at unclear ICP and a product they couldn’t demo confidently.

Step 2 — The Task

As a Senior Instructional Designer, I led the end-to-end design and development of this project — from discovery and needs analysis through final delivery and implementation support.

Process timeline

SAM Process

Preparation

Gather information and set goals

Iterative Design

Design, prototype, review

Iterative Development

Develop, implement, evaluate

Preparation

Gather information and set goals

Iterative Design

Design, prototype, review

Iterative Development

Develop, implement, evaluate

Step 4 — The Solution

Design a 90-day onboarding that gets new AEs from offer-letter to first closed-won, measurably, with no headcount added to enablement.

Tools Used

Rise 360NotionLoom

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Ready to work with Maya?

Have a project in mind or want to discuss opportunities? Let's connect and see how we can work together.

Get in TouchView Resume