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Front-Stage: Retail Service Recovery
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Project case study (STAR)

Front-Stage: Retail Service Recovery

9 × 3-minute microlearns store leaders run as a 15-minute pre-shift huddle. NPS up 11 in 90 days.

Jul 10, 2023
487 views
MicrolearningRetailVideo
Category
Retail customer service
Visibility
Public
Portfolio reach
487 views
Published
39 months ago
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Impact & Results

9.2K
Learners Reached
+11
NPS in 90 days
82%
Leaders running huddles weekly
9
Modules in 4 weeks
1 month
Project Duration
SAM
Methodology
Senior Instructional Designer
Designer Role
Retail customer service
Category

Step 1 — The Situation

Specialty retailer’s NPS detractors clustered around three recoverable moments. Store leaders had no shared vocabulary for coaching them.

Step 2 — The Task

As a Senior Instructional Designer, I led the end-to-end design and development of this project — from discovery and needs analysis through final delivery and implementation support.

Process timeline

SAM Process

Preparation

Gather information and set goals

Iterative Design

Design, prototype, review

Iterative Development

Develop, implement, evaluate

Preparation

Gather information and set goals

Iterative Design

Design, prototype, review

Iterative Development

Develop, implement, evaluate

Step 4 — The Solution

Ship 9 × 3-minute microlearns store leaders could run as a 15-minute pre-shift huddle.

Tools Used

Rise 360Camtasia

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