Micro-Credential Stack for Business School

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Projectdraft

Project case study (STAR)

Stackable badges for data literacy, ethics, and storytelling — co-designed with employers and career services.

Apr 10, 2024

301 views

Micro-credentialsBadgesEmployabilityCanvas

Impact & Results

950

Learners Reached

89%

Completion Rate

91%

Satisfaction

89%

stack completion

91 CSAT

learner satisfaction

+34%

employer-recognized signals

950

badges awarded

5 months

Project Duration

ADDIE

Methodology

Creative Director - Learning Design Studio

Designer Role

Higher Education

Step 1 — The Situation

Students needed credible signals beyond GPA; employers wanted performance evidence, not quiz scores.

Step 2 — The Task

As a Creative Director - Learning Design Studio, I led the end-to-end design and development of this project — from discovery and needs analysis through final delivery and implementation support.

Process timeline

ADDIE Process

Analyze

Identify needs, learners, and goals

Design

Create learning objectives and strategy

Develop

Build content and materials

Implement

Deploy training to learners

Evaluate

Measure effectiveness and iterate

Analyze

Identify needs, learners, and goals

Design

Create learning objectives and strategy

Develop

Build content and materials

Implement

Deploy training to learners

Evaluate

Measure effectiveness and iterate

Step 4 — The Solution

Project-based assessments with employer rubrics, moderated peer review, and a public badge with evidence links.

Step 5 — The Impact

Outcomes: - 950 badges awarded across the three stacks - 89% stack completion (4-week × 3 cadence) - 91 CSAT — students cited the employer-graded rubrics as the differentiator - Pilot employer partners gave the badges interview-loop weight; recipients reported 34% more recruiter outreach

Tools Used

CanvasBadgrGoogle Workspace

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