Project case study (STAR)
Sales Enablement Platform
Equipping sales teams with product knowledge, competitive intelligence, and consultative selling skills.
Impact & Results
Step 1 — The Situation
Series-D SaaS sales org was missing 31% of qualified opps to a single competitor in renewal cycles. Reps could not articulate the wedge that justified the price delta and were reverting to discount-led closes.
Step 2 — The Task
As a Senior Learning Experience Designer, I led the end-to-end design and development of this project — from discovery and needs analysis through final delivery and implementation support.
Step 4 — The Solution
Build a tiered product certification gating commission acceleration, 14 competitive battlecards with positioning + objection handling reviewed by RVPs, consultative-selling scenarios per ICP, and a weekly role-play cadence with peer review against a rubric.
Step 5 — The Impact
Outcomes (aggregated, NDA-cleared): - Win rate vs. baseline up 22% - 95% completion of cert tracks across 320 reps - Battlecards stayed current via auto-pull from win/loss notes - (Specific competitor names + actual revenue numbers withheld per NDA)
Tools Used
Related Work
Enterprise Onboarding Transformation
Redesigned a 5-day classroom onboarding into a blended 30-day journey, reducing time-to-productivity by 40% across 2,000+ annual hires.
Compliance Training Modernization
Modernized 47 legacy compliance courses into scenario-based, mobile-responsive modules achieving 100% completion rate across 8,000 employees.
New Hire Onboarding Journey
A comprehensive 90-day onboarding program that reduced time-to-productivity by 40% for a Fortune 500 tech company.
Cybersecurity Awareness Training
Gamified compliance training that achieved 94% completion rate and 85% knowledge retention. Features scenario-based learning and real-world simulations.